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Hampton City Schools earns national recognition for publications, website, and videos


The public relations and marketing department of Hampton City Schools received five awards of excellence (the highest recognition), one award of merit, and four honorable mentions from the National School Public Relations Association (NSPRA) 2022 Publications and Digital Media Awards program. NSPRA’s Publications and Digital Media Excellence Awards recognize outstanding education publications, e-newsletters, digital media programs, radio/TV/video programs, social media, infographics, blogs and websites.


The award of excellence awards were received in the Publications and Digital Media Award category for:


Individual PR flyers

These informative flyers were developed for each school and made available to the public.


A Special Thank You from the Superintendent video

After a year like no other to include virtual learning, modified in-person learning, concurrent hybrid learning, PPE, safety and health mitigation strategies, our superintendent wanted to provide an impactful end-of-the-year thank you message to our staff, families, and the community. 


2021 Inaugural Academies of Hampton Graduation video

The 2020-2021 school year was a year that our students were making history. Not only were we living and learning in a pandemic, but the Class of 2021 was the first graduating class of the Academies of Hampton (AoH). These students began the journey their ninth grade year as Hampton City Schools began transforming what teaching and learning looks like in Hampton City Schools. Over 1,400 students graduated from Hampton City Schools on June 17 through 19, 2021, in-person at the Hampton Coliseum from the school division and their respective academy. 


Welcome Back to the 2021-2022 School Year video

The purpose of this video was to welcome back our students and staff after a year and a half of virtual/hybrid learning. We wanted to spark the excitement that our students and staff were going back to full classroom, in-person instruction. Over the previous school year, the majority of our messaging focused on “We are all in this together,” empathy and giving grace. Even though we recognized that we were still in a pandemic and teaching and learning looked different due to safety mitigation strategies, the goal to begin this year was to bring excitement, fun, and togetherness. As such, we decided to create a “music video” featuring our superintendent as the DJ and school staff. 


Happy Holidays, Hampton City Schools! video

Each year, we produce a winter holiday message for our students, families, and staff. The previous school year (2020-2021), we produced a somewhat somber although heartfelt holiday message from our superintendent, as that was the mood during the full blown pandemic. However, in 2021, the majority of our students had returned to in-person learning in our schools and we wanted to have a whimsical message that was heartwarming and meaningful and at the same time brought laughter and some comic relief.


HCS received the award of merit in the publications and digital media award category for the Budget at a Glance publication. This publication was to assist stakeholders in understanding the proposed budget.


The honorable mentions were also received in the Publications and Digital Media Award category for:


Hampton City Schools website

The Hampton City Schools website was redesigned and premiered on August 19, 2021.


Stop the Spread, Choose to Get Vaccinated Student Campaign

This campaign was to encourage high school students, especially athletes, to get a the COVID vaccine.


Hampton City Schools Class of 2021 Academic Excellence ad


Hampton City schools Quality Customer Service Logo

This logo was designed to support the division’s customer service initiative.


The public relations and marketing department is under the direction of executive director Kellie Goral. Goral shares, “Public relations (PR) and marketing is a critical component to any public school system. The division's graphics department (under the direction of Matt Houser), print shop and records (under the direction of Marty Wood), and PEG TV (under the direction of Andy Foley), work strategically to provide consistent and targeted messaging that not only tells Hampton's story but builds strong relationships with all of our stakeholders. Being recognized by NSPRA and receiving 10 awards validates the collaboration and hard work of these departments as they create content that is cutting edge and innovative to school PR.”


NSPRA, recognized as the leader in school communication, has honored the best work in school communication for more than 50 years.