PR & marketing department earns awards

 

The Hampton City Schools (HCS) public relations and marketing department earned awards of excellence (the highest recognition) in three categories from the Chesapeake Chapter of the National School Public Relations Association (CHESPRA). The winners were announced during the fall CHESPRA Conference.

 

The CHESPRA Communications Contest recognizes outstanding communications produced by public school districts and private schools located in the District of Columbia, Maryland, Virginia and West Virginia. Entries must have been produced during the previous school year and are judged by media and public relations professionals.

 

HCS received the award of excellence in the following categories.

 

Campaign Category: Special Event – Hampton Reads One Book

 

Campaign Category: Special Campaign – Transportation Recruitment

 

Electronic Category: Video Production or Program – A Special Thank You from the Superintendent

 

Kellie Goral, executive director of public relations and marketing, shares, “Public relations (PR) and marketing is a critical component to any public school system. The HCS PR and marketing team is ultimately responsible for telling the division's story. Each story must show not only the good work that is being accomplished in every school as well as divisionwide, but ultimately tells each story in a way that the content makes the end reader want to take the time to stop and learn about the story. Each day our graphics department (under the direction of Matt Houser), print shop and records (under the direction of Marty Wood), and PEG TV (under the direction of Andy Foley), work diligently to make the content great. Winning an Award of Excellence (the highest recognition) in three categories validates the outstanding communication that is created and produced by these departments. These individuals and their staff members are not afraid to think outside of the box, try new ideas, and push the envelope when it comes to their work.”