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PUBLIC RELATIONS AND MARKETING


Diana Gulotta
Executive Director of 
Public Relations & Marketing and FOIA Officer
757-727-2011 


Carolyn Bowers
Public Relations Specialist
and Clerk of the School Board
757-727-2011

The Office of Public Relations & Marketing is highly focused on effectively promoting the Hampton School Division...its students, faculty and staff. This department publishes all of the district's marketing and promotional brochures and newsletters, and also serves as the public relations arm of the district. The executive director serves as the school division's official spokesperson, while the department works with print, broadcast and social media to highlight the many accomplishments of Hampton City Schools. The Public Relations & Marketing Department also oversees the division's cable television station WHCS Channel 46, the Graphics DepartmentPrinting & Records Management and Athletics.

The Virginia Freedom of Information Act (FOIA), § 2.2-3700 et seq. of the Code of Virginia, guarantees citizens of the Commonwealth and representatives of the media access to public records held by public bodies, public officials, and public employees. A public record is any writing or recording -- regardless of whether it is a paper record, an electronic file, an audio or video recording, or any other format -- that is prepared or owned by, or in the possession of a public body or its officers, employees or agents in the transaction of public business.  All public records are presumed to be open, and may only be withheld if a specific, statutory exemption applies. The policy of FOIA states that the purpose of FOIA is to promote an increased awareness by all persons of governmental activities. 

Commonly used exemptions The Code of Virginia allows any public body to withhold certain records from public disclosure. The Hampton school division commonly withholds records subject to the following exemptions:

  • Personnel records (§ 2.2-3705.1 (1) of the Code of Virginia)
  • Records subject to attorney-client privilege (§ 2.2-3705.1 (2)) or attorney work product (§ 2.2-3705.1 (3))
  • Vendor proprietary information (§ 2.2-3705.1 (6))
  • Records relating to the negotiation and award of a contract, prior to a contract being awarded (§ 2.2-3705.1 (12))

More information on FOIA can be found here: http://foiacouncil.dls.virginia.gov/2015law.pdf

Hampton City Schools FOIA OFFICER: 
Diana Gulotta FOIA Officer dgulotta@hampton.k12.va.us
Hampton City Schools. One Franklin Street
Hampton, VA 23669 (757) 727-2011
HCS FOIA request and response log (pdf)

Rights of Requesters and Responsibilities of Hampton City Schools under the Virginia Freedom of Information Act

Public Relations & Marketing
Major Areas of Responsibilities

School Board Information
News Bureau
Graphics Department
Printing & Records Management
WHCS TV - Channel 46
Athletics Department
HCS Receptionist
HCS Website & Social Media
Customer Service
Event Planning
Citizen of the Month
Freedom of Information Requests (FOIA)




©2017 HAMPTON CITY SCHOOLS All rights reserved - One Franklin Street, Hampton Virginia 23669 - 757-727-2000

HCS does not discriminate on the basis of race, color, national origin, sex, disability, age or other protected classes in its programs and activities and provides equal access to the Boy Scouts and other designated youth groups. The following person has been designated to handle inquiries regarding the non-discrimination policies: Robbin G. Ruth, Executive Director, Human Resources, One Franklin Street, Hampton, VA 23669 757-727-2000. 

1.     PURPOSE

Hampton City Schools (HCS) is committed to making its website accessible for all, including individuals with disabilities, and strives to ensure accessibility currently and as new technologies emerge.  The division welcomes questions and feedback on the site’s accessibility at each development phase.  By clicking on “Contact” at the upper right of the main webpage, all users are able to “Help Resolve a Concern,” “Share a Story,” “Provide Feedback,” and “Ask a Question.”  Additionally, the Contact Us page provides direct email access to HCS Webmaster Vickie Carper, vcarper@hampton.k12.va.us

2.      DEFINITION

HCS’s computer systems and networks include all of the computer hardware, operating system software, application software, stored text, data files, electronic mail (email), local databases, externally accessed databases, CD-ROM, optical media, clip art, digital images, digitized information, communications technologies, and new available technologies. 

3.      HCS WEBMASTER AND ACCESSIBILITY

The HCS website is designed and monitored by HCS Webmaster Vickie Carper, who serves as the gatekeeper for website content and accessibility.   The Webmaster is under the direction of the Executive Director of Public Relations and Marketing, supervised by the Director of Graphics.

Web visitors using assistive technology who may have trouble accessing information on the website may contact the HCS Webmaster, vcarper@hampton.k12.va.us., the Executive Director of Public Relations and Marketing, dgulotta@hampton.k12.va.us, and/or the Director of Graphics, mhouser@hampton.k12.va.us.

When submitting a question or concern via email, “accessibility” should be included in the subject line.  Every reasonable attempt will be made to address the user’s concern within twenty-four hours.  To assist HCS in responding appropriately, all inquiries should include the following information:

·      A description of the accessibility concern or question;

·      The webpage address of the requested material;

·      The format in which the user prefers to receive the material;

·      The user’s contact information, including preferred method of contact.

Some documents on the website are in a portable document format (PDF).  The Adobe website provides a free service to convert Acrobat PDF files to other formats, including text and HTML.  Adobe’s web-based tool will quickly change an Acrobat file into an HTML file or textile.  The online PDF conversion form is available on the online conversion tool for using Adobe Acrobat.  With this tool, users can read PDF files with a screen reader.  Adobe and the Trace Research Center also offer a free Acrobat conversion service that converts PDF files to text or HTML format by sending a user’s request via email.  All individuals with internet service can access the online conversion tool for using Adobe Acrobat PDF website.

4.      SELF-MONITORING

HCS monitors all technology resource activity and requires all employees, students and individuals with access to HCS computer systems and networks to annually read and sign an Acceptable Use Policy.  See School Board Policy IIBEA for Students; School Board Policy GBBB for Employees.

Prior to posting new website content, the HCS Webmaster determines if the proposed content meets the criteria of the World Wide Web Consortium (W3C).  Periodically the HCS Webmaster checks the website with a recognized website checker such as 508 Checker and WAVE.  If the audit identifies issues of concern or content errors that impede accessibility to any user, the concerns/errors are evaluated and remedied within a six-week period.

5.       DISCLAIMER

HCS’s website and computer systems and networks are provided on an “as, as available” basis.  HCS makes no warranties, expressed or implied, without limitation, regarding the fitness for a particular purpose regarding any service provided by the system and any information contained or software used therein.  The division uses hardware and software provided by third-party technology vendors.  Therefore, the division does not warrant that the functions or services performed by, or that the information or software on the system, will meet the user’s requirements.